If your buyer can't justify the decision, your deal is already dead.

 

A sales narrative intervention for B2B companies selling complex infrastructure into regulated, multi-stakeholder buying committees.

 

We install the internal language your champion needs to get the deal approved — when you’re not in the room.

 

Fee:  $25,000

Timeline:  10 days

Scope:  Fixed 

Next Step:  Request a Deal-Stall Review 

→ Request a Deal-Stall Review

The Problem

Most enterprise deals don’t end with a “no.”

 

They end with no decision. 

 

It's because the buyer can’t clearly explain:

  • what you do

  • why it matters to them

  • why now

  • why you

  • what we’re approving

So the result is: 

“This makes sense…but let’s revisit next quarter.”

 

Don't sell harder.

Become easier to approve.

What This Is

This is not a messaging refresh.

 

We convert your positioning into CFO-safe decision-logic your buyer can repeat, defend, and forward.

 

You walk away with a narrative that survives:

  • CFO scrutiny

  • Risk review

  • Procurement

  • Executive prioritization

  • The internal forward

Because enterprise deals don’t die in the meeting.

They die in the retell.

Marc C. Angelos  

30 years selling complex trading, AI, and infrastructure technology into institutional buyers.

 

Since 2020, Anvictus has advised:

  • UBS Investment Bank

  • Northwestern Mutual

  • Symphony Communication 

  • Informa 

  • TradingScreen

  • Intelligent Cross 

  • And dozens of founder-led FinTechs

What You Get 

(3 Buyer-Ready Artifacts)

 

1)   INTERNAL APPROVAL BRIEF  (Forwardable)

A one-page memo your champion can forward to:

  • CFO

  • Risk

  • Product

  • Exec sponsor

  • Procurement

It answers, in plain language:

  • What is this?

  • Why does it matter to us?

  • Why now?

  • Why you?

  • What are we approving?

  • What does success look like?

  • What risks are mitigated?

This is what replaces vague internal forwarding.

 

2)   90-SECOND CHAMPION TALK TRACK

A spoken retell your buyer can use upstream.

Not a pitch.
Not a product explanation.

A tight, CFO-safe narrative that holds its shape under scrutiny.

 

If your champion can’t say it in 90 seconds, they can’t sell it internally.

 

3)  CFO / Risk / Product OBJECTION PACK

Not “sales rebuttals.”

Approval language designed for skeptical stakeholders.

It covers:

  • ROI and prioritization (“next quarter”)

  • Security and vendor risk

  • Procurement friction

  • Build vs buy

  • Adoption risk

  • Integration complexity

  • Vendor sprawl

     

The goal isn’t to win arguments.


The goal is to remove reasons to delay.

How It Works

(10 Days | Fixed Scope)

One outcome. Delivered in three phases.

Phase 1 

Decision Audit  

We identify exactly where the retell collapses.

Phase 2 

Narrative Build

We build the spine your buyer can repeat and defend.

Phase 3 

Champion Install

We deliver the assets in a clean, forwardable format — and walk leadership through how to use them.

Structure

Fee: $25,000
Timeline: 10 days
Includes: one alignment checkpoint + one finalization pass
Delivered as: a clean PDF + copy-ready versions for email/Slack forwarding

 

Not included:

  • no workshops

  • no open-ended revisions

  • no ongoing retainers

This is an intervention, not a relationship.

Who This Is For

B2B infrastructure vendors selling into regulated, multi-stakeholder buying committees.

This assumes substance.
It does not create it.

 

If you’re losing deals to “no decision” — not competitors — this is built for you.

Bottom Line

If your buyer can’t retell it and forward it, they can’t buy it.

This install gives them the language to do both.

Next Step

Engagements begin with a deal-stall review.

→ Request a Deal-Stall Review

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