If your buyer can't justify the decision, your deal is already dead.

 

A fixed-scope approval narrative pack for B2B companies selling into multi-stakeholder buying committees.

 

I install the decision-logic your buyer needs to get you through their internal approval.

  

Fee:  $15,000

Timeline:  7 days

Scope:  Fixed 

Book a 20-minute fit call

The Problem

Most enterprise deals don’t end with a “no.”

They end with:

  • “Let’s revisit next quarter.”

 

That's because the buyer can’t clearly explain:

  • what you do

  • why it matters

  • why now

  • what they’re approving

  • why this is the safest choice

Enterprise deals live and die at the internal retell.

What This Is

This is not a messaging refresh.

 

This install is a fixed-scope intervention to make your deal easier to approve.

 

We convert what you sell into CFO-safe decision logic that your internal champion can repeat, defend, and forward — when you’re not in the room.

What You Get:

1) The Approval Narrative

(1 page)

A forwardable decision summary your champion can send upstream to:

  • CFO

  • Risk

  • Product

  • Exec sponsor

  • Procurement

It answers, in plain language:

  • What is this?

  • Why does it matter to us?

  • Why now?

  • Why you?

  • What are we approving?

  • What does success look like?

  • What risks are mitigated?

This is what replaces vague internal forwarding.

 

 

2) The Champion Talk Track

 

A repeatable 90-second retell your buyer can use in:

  • exec meetings

  • hallway conversations

  • Slack threads

  • internal email

 

Not a pitch.
A justification.

 

If your champion can’t say it in 90 seconds, they can’t sell it internally.

 

3) The Objection Map

Approval language designed for skeptical stakeholders — not sales rebuttals.

It covers:

  • ROI and prioritization (“next quarter”)

  • security and vendor risk

  • procurement friction

  • build vs buy

  • adoption risk

  • integration complexity

  • vendor sprawl

  • competitive alternatives

 

The goal isn’t to win arguments.

The goal is to remove reasons to delay.

Book a 20-minute fit call

Marc C. Angelos  

30 years selling complex trading, AI, and infrastructure technology into institutional buyers.

 

Since 2020, Anvictus has advised:

  • UBS Investment Bank

  • Northwestern Mutual

  • Symphony Communication 

  • Informa 

  • TradingScreen

  • Intelligent Cross 

  • And dozens of founder-led FinTechs

How It Works

Timeline:  7 business days
Format:  Remote
Scope:  Fixed

 

We work from:

  • your deck / pitch

  • your website

  • notes from active deals

  • objections you’ve heard

  • your competitive landscape

Minimal time burden.
No endless workshops.
No open-ended revisions.

 

This is an intervention — not a relationship.

Who This Is For

Founder-led B2B companies selling into:

  • enterprise buying committees

  • regulated industries

  • multi-stakeholder approvals

If your sales cycle includes CFO, risk, security, procurement, or compliance — this is built for you.

Who This Is Not For

This is not for:

  • SMB transactional sales

  • companies looking for marketing copy

  • teams without active deals in motion

  • “run more outbound” problems

This assumes substance.
It does not create it.

Bottom Line

If your buyer can’t retell it and forward it, they can’t buy it.

This pack gives them the language to do both.

Next Step

Engagements begin with a 20-minute fit call.

 

Book a 20-minute fit call

Advisory clients include:Â