If Your Buyer Can't Justify The Decision, Your Deal Is Already Dead

A fixed-scope, sales narrative intervention for FinTech.

Fix how your company explains what it does — so your deals close faster.

Your product isn't the problem.

Buyer hesitation is.

When buyers can't clearly explain:

what you do
why it matters
why they should choose you

They don’t say no.

They just delay.

This isn’t poor sales execution.

It's a narrative failure.

What Anvictus Does

Anvictus replaces the commercial narrative your buyers rely on to justify their decision.

This engagement:

identifies where your prospect gets confused
rebuilds a narrative your buyers can repeat internally
turns positioning into defensible decision logic
neutralizes real objections (budget, priority, delay)
installs a narrative the entire organization can leverage

We do not help you sell harder.

We correct how your business explains it's value - so selling becomes easier.

Built by a 30-year Wall Street sales leader.

Trusted by 100+ venture-backed & enterprise FinTech teams.

Marc C. Angelos:

3 decades selling complex trading, AI and infrastructure tech to hedge fund founders, PMs, CIOs & Heads of Trading
Former institutional sales leader (UBS, Morgan Stanley, Barclays, etc.)

THE MESSAGING INSTALL

(10 Days | Fixed Scope)

The Messaging Install is sold as one outcome and delivered in three phases.

Phase 1

Narrative Diagnosis

We review how your company currently explains:

what it does
why it exists
where buyers hesitate or push back
how decisions stall internally

This includes stalled deals, real objections, and buyer roles.

Output:
A clear diagnosis of where and why buyer comprehension breaks.

No feedback.
No iteration.
No shared drafts.

Phase 2

Narrative Correction

Based on the diagnosis, we build a single, coherent narrative that resolves buyer hesitation.

This includes:

Authority Sentence
One sentence that clarifies category, value, and legitimacy.
Decision Logic
A cause-and-effect explanation of why this problem matters now, why alternatives fail, and why delay is riskier than action.
Objection Immunity
Budget, priority, and status-quo resistance reframed as decision logic — not rebuttals.

Output:
A locked narrative spine the company now operates from.

You do not receive a framework.
You receive the corrected narrative.

Phase 3

Narrative Installation

We define:

where your narrative is used
what language replaces existing messaging
how leadership and sales preserve the frame

This phase protects the work and ensures consistency in all your sales conversations.

WHAT YOU WALK AWAY WITH

These assets are designed to be used by leadership and sales — without any training or coaching.

By the end of the Install, your company will have :

a single Authority Sentence everyone uses to start sales discussions
a simple Narrative Spine your buyers can repeat internally
a Decision Frame suitable for their buying committees
an Objection Map to unlock stalled deals
clear usage guidance to prevent narrative decay

Fewer words in your selling.
Shorter decision time in their buying.

HOW WE WORK

Fixed scope
Fixed timeline
Fixed fee
No revisions
No ongoing access

This is not coaching.
It is you harnessing 3 decades of judgment.

STRUCTURE

Fee: $15k–$30k (Pricing based on number of stakeholders & deal complexity)
Timeline: 7–10 days
Delivery: Advisory intervention
Support: None beyond the engagement

You are not buying content, or training.

You are buying strategic judgment applied to a high-stakes problem.

WHO THIS IS FOR

founder-led and executive-driven FinTechs
companies with real sales motion
credible teams whose explanation is failing them

This work assumes substance.
It does not create it.

NEXT STEP

Engagements begin with a short diagnostic conversation to confirm:

scope
timing
decision ownership

If it's clear that this is not the right engagement for you, that too is a good outcome.

→ Request a diagnostic conversationation