Instututional-Grade Sales Narrative Install

 

Fixed-scope deal enablement for firms selling complex technology into enterprise buying committees.

 

Install the internal justification that wins deal-approval AFTER the demo.

  

Fee:  $15,000

Timeline:  10 days

Scope:  Fixed 

Request a Free Deal-Stall Review

The Problem

Most enterprise deals don’t end with a “no.”

They end with:

  • “Let’s revisit next quarter.”

 

Because your buyer can’t clearly explain:

  • what you do

  • why it matters

  • why now

  • why you're the safest choice

Enterprise deals die at the internal buyer committee stage because you're not there.

What This Is

 

This install makes your deal easy to approve — when you’re not in the room.

 

This is not positioning.

It's internal deal justification.

What You Get:

(4 Deliverables)

1) Institutional Sales Narrative 

A single, coherent story that holds up under scrutiny.

Includes:

  • your primary positioning sentence 

  • a clear “what we do / why it matters” explanation

  • your differentiation

  • the “why now” logic 

 

 

2) The Champion Talk Track

 

The exact words your internal contact needs to repeat upstream — clean & simple.

 

Includes:

  • a spoken 90-second explanation

  • 3 short variants (for execs / finance / product)

 

 

3) The Objection Map

A structured response for the internal objections that kill deals after the demo.

 

Includes:

  • “build vs buy” 

  • risk concerns

  •  switching costs

  • “why now” logic

     

4) Internal Justification Memo

 (Forwardable)

The exact memo your champion can forward internally - without having to rewrite your pitch.

 

Includes:

  • a one-page internal justification

  • copy/paste for email  

  • decision-logic for the C-suite 

Request a Free Deal-Stall Review

Marc C. Angelos  

30 years selling complex trading, AI, and infrastructure technology into institutional buyers.

 

Since 2020, Anvictus has advised:

  • UBS Investment Bank

  • Northwestern Mutual

  • Symphony Communication 

  • Informa 

  • TradingScreen

  • Intelligent Cross 

  • And dozens of founder-led FinTechs

How It Works

Timeline:  10 business days
Format:  Remote
Scope:  Fixed

 

We work from your:

  • deck / pitch

  • website

  • active deals

  • objections 

  • competitive landscape

No workshops.
No endless revisions.

 

This is an intervention — not a relationship.

Who This Is For

B2B companies selling into:

  • enterprise buying committees

  • regulated industries

  • multi-stakeholder approvals

If your sales cycle includes CFO, risk, security, procurement, or compliance — this is built for you.

Who This Is Not For

This is not for:

  • SMB transactional sales

  • companies looking for marketing copy

  • teams without active deals in motion

     

This assumes substance.
It does not create it.

Bottom Line

If your buyer can’t retell it and forward it, they can’t buy it.

 

This engagement gives them the language to do both.

 

Next Step

Engagements begin with a 20-minute fit call.

 

Request a Free Deal-Stall Review

Advisory clients include:Â