Instututional-Grade Sales Narrative Install

 

Fixed-scope deal enablement engagement for companies selling complex technology into enterprise buying committees.

 

We install the internal justification your champion needs to get deal-approval AFTER the demo.

  

Fee:  $15,000

Timeline:  10 days

Scope:  Fixed 

Request a Deal-Stall Review

The Problem

Most enterprise deals don’t end with a “no.”

They end with:

  • “Let’s revisit next quarter.”

 

That's because the buyer can’t clearly explain:

  • what you do

  • why it matters

  • why now

  • what they’re approving

  • why this is the safest choice

Enterprise deals die during the internal retell.

What This Is

This is not brand positioning.

It’s internal deal justification.

 

This install is a fixed-scope intervention to make your deal easy to approve — when you’re not in the room.

What You Get:

(4 Deliverables)

1) Institutional Sales Narrative 

A single, coherent story that holds up under scrutiny.

Includes:

  • your primary positioning sentence 

  • a clear “what we do / why it matters” explanation

  • your differentiation

  • the “why now” logic 

 

 

2) The Champion Talk Track

 

The exact words your internal contact needs to repeat — clean, simple, and hard to misstate.

 

Includes:

  • a spoken 90-second explanation

  • 3 short variants (for execs / finance / product)

 

 

3) The Objection Map

A structured response for the objections that kill deals after the demo.

 

Includes:

  • “build vs buy” 

  • risk concerns

  •  switching costs

  • “why not wait” logic

     

4) Internal Justification Memo

 (Forwardable)

The exact memo your champion can forward internally - without rewriting your pitch.

 

Includes:

  • a one-page internal justification

  • copy/paste for email + Slack 

  • decision-logic that makes approval feel safer 

Book a 20-minute fit call

Marc C. Angelos  

30 years selling complex trading, AI, and infrastructure technology into institutional buyers.

 

Since 2020, Anvictus has advised:

  • UBS Investment Bank

  • Northwestern Mutual

  • Symphony Communication 

  • Informa 

  • TradingScreen

  • Intelligent Cross 

  • And dozens of founder-led FinTechs

How It Works

Timeline:  10 business days
Format:  Remote
Scope:  Fixed

 

We work from your:

  • deck / pitch

  • website

  • active deals

  • objections 

  • competitive landscape

Minimal time
No workshops.
No open-ended revisions.

 

This is an intervention — not a relationship.

Who This Is For

B2B companies selling into:

  • enterprise buying committees

  • regulated industries

  • multi-stakeholder approvals

If your sales cycle includes CFO, risk, security, procurement, or compliance — this is built for you.

Who This Is Not For

This is not for:

  • SMB transactional sales

  • companies looking for marketing copy

  • teams without active deals in motion

     

This assumes substance.
It does not create it.

Bottom Line

If your buyer can’t retell it and forward it, they can’t buy it.

 

This engagement gives them the language to do both.

Next Step

Engagements begin with a 20-minute fit call.

 

Book a 20-minute fit call

Advisory clients include:Â