Fix Your Sales Narrative.  

Close More Deals.

 

I sharpen the story behind your sales efforts
so your buyers engage.

 

30 years on Wall Street/FinTech, generating $25M ARR books.

Now I help FinTech and trading-tech teams turn complex platforms into clear, revenue-driving narratives.

You don’t have a sales problem.
You have a messaging problem.

 

Trading and market-structure firms don't lose because the tech is weak.
They lose because the story is weak.

  • Too technical for non-engineers

  • Sales, product, and marketing telling different stories

  • Decks and content don’t match real buyer conversations

Result: long cycles, confused buyers, and competitors with simpler stories winning deals they shouldn’t.

The Narrative Sprint fixes that.

Connect Your Entire Sales Narrative To Revenue.

I work with trading- and infra-focused teams who:

  • Sell complex platforms (execution, matching, market data, connectivity, infra)

  • Have serious buyers (Heads of Trading, CIO/CTO, exchange founders, PMs)

  • Are pushing into new positioning (cloud, 24/7 markets, own-vs-rent tech, open source)

  • Want content and sales assets that actually support pipeline

Built by a 30-year Wall Street sales leader.


Trusted by 100+ venture-backed & enterprise FinTech teams.

 

 

Marc C. Angelos:

  • 30 years selling complex trading, AI and infrastructure tech to hedge fund founders, PMs, CIOs & Heads of Trading
  • Former institutional sales leader (UBS, Morgan Stanley, Barclays, ITG/Virtu, IEX, Instinet)
  • Specialize in helping founders turn complex products into simple, trust-driven stories that close. 

THE SALES NARRATIVE SPRINT

(4–6 Weeks)

A focused engagement that aligns leadership, sales, and marketing around one clear commercial narrative.

Phase 1 —

Diagnose Your Current Story

  • Stakeholder interviews (sales, product, leadership)

  • Review of decks, site, content, and live opportunities

  • Map real buyer psychology (what they fear, need, resist)

Output: Clear diagnosis of where your story is confusing or weak.

Phase 2 —

Build the Narrative Spine

  • One-sentence positioning

  • Narrative pillars (own-vs-rent, latency, resilience, cloud, IP control, etc.)

  • Role-specific talk tracks for Trading, Tech, Execution, and Venues

Output: A 1–2 page Narrative Spine used by the whole company.

Phase 3 —

Turn the Story Into Assets

  • “Why Us / Why Now” one-pager

  • 90-second talk tracks for sales

  • Deck storyline + slide headlines

  • 3–5 content themes tied to pipeline

Output: Tools your team actually uses — not a strategy deck nobody reads.

WHAT YOU WALK AWAY WITH

  • A unified commercial narrative

  • Talk tracks for technical and non-technical buyers

  • A sharpened sales deck storyline

  • A simple content roadmap tied to active deals

  • No retainers. No fluff. Just clarity that closes.

HOW WE WORK

  • Remote and async-friendly

  • 4–6 weeks

  • Requires 1–2 leaders + an exec sponsor

Is your sales narrative costing you deals?


Request a 20-minute diagnostic. 

Book a Strategy Call

Trusted by industry-leading firms.Â